South Korean LED maker Seoul Semiconductor Co Ltd has launched a 0.6T side-view LED, optimized for the fast-growing smart-phone and tablet (phablet) market, which requires high brightness and high efficacy. The 0.6mm (tall) LED delivers 8.8 lumens, which is claimed to be the world’s best light output performance, 10% brighter than a conventional side-view LED.

The firm says it has achieved this by improving the efficacy and design of its LED chip, package and phosphors. The added performance can improve the visibility of phablets in bright places and give the added benefit of energy savings, helping to extend battery life. The firm plans to apply the technology to other sizes of side-view LEDs such as 0.8mm and 0.4mm.

Seoul Semiconductor has been in mass production of 1.0mm-type side-view white LEDs since 2002 and has also launched 0.8mm, 0.6mm and 0.5mm side-view LEDs. It says that the products have been adopted by the major players in the mobile phone and tablet PC market space. The firm adds that it will use this accumulated experience and side-view LED technology to continue to offer high-end products with a variety of specifications for the global phablet market. “Seoul Semiconductor maintains a leading position in the side-view LED market by continually introducing thinner and brighter products,” says IT division leader Hyuk-won, Kwon.