Vogue Tyre & Rubber Co. announced it has opened its 17th Custom Center location at Penske Cadillac Buick-GMC in Torrance, Calif., the largest Cadillac dealer on the west coast.

Penske Cadillac, Buick-GMC will now provide its customers with the ability to personalize their new and pre-owned vehicles with the latest custom-made tires, wheels, and accessories from Vogue.

"We are excited to have the opportunity to work with Penske Cadillac-Buick-GMC in Torrance and the Penske organization," said Vogue Tyre president Greg Hathcock.

"They are an exceptional dealership group and this location further establishes Vogue's growing presence in the Southern California market."

The dealership has won the General Motors Dealer of the Year for the past four years.